This pamphlet is typical of business materials that demand exceptional clarity, compelling graphics, and brevity - - - without sacrificing broad coverage of the firm's products and services.

The client (an electrical-electronics contractor) deals with customers ranging from architects, to commercial property developers and owners, to residents of family homes. They must explain their services to the least technical without being seen as condescending, and without irritating the highly trained professionals who are often responsible for very large contracts.

The project designers assigned me to interview the clients and determine how to best present their strengths, with the requirement that the text fit into the limited space, and the predetermined layout. I created a layout mockup so that the client could see the proposed text nearly as it appears here in the completed document.

Project design, graphics, layout by Imagewright, Inc., Chattanooga, Tenn.