House Publication for one of the nation's largest truck lines.
Layout, graphic design and publishing by
Corporate Relations, Inc., Chattanooga, Tennessee
The publisher of the firm's magazine, NEWS (North East West South ) hired me to compile data, interview the key players in this massive transaction, and write an article describing the technology of these highly advanced vehicles; in terms that all of the readers could enjoy. Rendering technology understandable and entertaining is a challenge I greatly enjoy meeting!
I persuaded the publisher to allow me to create the (dark-colored) sidebar article seen here. The reader is put in the driver's seat to experience some of the most striking features of the truck and resolve problems to make deliveries on time; the bottom line in trucking! Read the article here (use your browser's "Back" function to return here!).