This is typical of the "corporate presence" materials I have created for commercial and institutional clients. Typically, the project designers, who produce all the artwork call on me. In this case it was Widgets & Stone, Inc., a Chattanooga graphics house. I interview the client's staff and review existing documents to provide the text for the several pages.

Constraints on the text include limiting word count to fit within the available space and consistency across all of the documents so that they may be used together harmoniously, or handed out as independent sales pieces, as needed.

The text builds on keywords and phrases touching on the prospective customers' concerns, while reinforcing the client's strengths. A positive and direct voice is used and insurance trade technical terms and "buzzwords" are shunned. See page enlarged here.